Universum is the most recognised Employer Branding specialist in the world. Part of the StepStone Group and Axel Springer family, our diverse workforce is physically present in over 20 countries to ensure employers around the world achieve their goals through data-driven Employer Branding, enabling them to engage the talent they need to succeed.
Universum was founded in 1988 in Stockholm, Sweden by aspiring MBA student, Lars-Henrik Friis Molin, as a class project to better improve the communication between students and the companies that wanted to recruit them.
The results of the very first survey were enlightening enough to be published by national press and soon numerous employers reached out to inquire whether additional questions could be asked in future surveys. Universum was born!
On an annual basis Universum works with over 2000 universities, alumni groups, and professional organizations across 50 markets to gather insights from students and professionals in order to advise employers on how to attract talent that fits their culture and purpose.
For over 30 years now, Universum has been the trusted partner of many of the world’s best-known Employers. Our data, insights and guidance have shaped Employer Branding and assisted companies from around the globe in their efforts to attract, recruit and retain the right talent.